With almost two decades of experience in product management and technology, primarily within the marketplace (Bakeca.it), financial services (Oval Money), and online price comparison (Facile.it) sectors, I’ve honed my skills as a front-end engineer, UX designer and product manager. This diverse background equips me to lead product teams empathetically and navigate complex challenges.
Specializing in Agile Methodologies, I excel at managing complex digital products and fostering a collaborative environment. My preference for multidisciplinary teams ensures a silo-free approach and drives innovation. I believe in leading by example, empowering teams with autonomy, and making data-informed decisions that align with company goals and customer needs.
Passionate about leveraging emerging technologies, I’m committed to delivering products that anticipate customer needs. My “build, measure, learn” mindset fuels a culture of experimentation and creativity while maintaining a clear focus on the vision.
Beyond my professional pursuits, I’m an active member of the Web Community, attending tech conferences and contributing to open-source initiatives. In my free time, I enjoy hiking, travelling, photography, vinyl collecting, and staying informed through paper books. I’m a strong advocate for Open Culture, valuing trust, transparency, and collaboration
The Events and Conferences I Attended
2024
- Miro Canvas 2024 – 8 October, Online
- Product Heroes Conference – 3-4 October, Milan, Italy
- Italian Tech Week – 25-27 September, Turin, Italy
- ref:AI (Reforge) – 25 June, Online
- WordCamp Europe 2024 – 13-15 June, Turin, Italy
- Smashing Meets Web Performance – 7 May, Online
2023
- Product Management Day – 27 October, Florence, Italy
- Distributed 2023 – 18 October, Online
- Product Heroes Conference – 6 October, Milan, Italy
- Agile Venture Torino – 30 September, Turin, Italy
- Italian Tech Week – 27-28-29 September, Turin, Italy
2022
- Distributed 2022 – 15-16 November, Online
2021
- Product Management Day – 26 November, Online
- Italian Agile Days 2021 – 12-13 November, Online
- Tinkoff Agile Conference – 22 October, Online
- Lean Product Management – 19 May – 23 June, Online
- Digital Disruptors Summit – 3 June, Online
- PeopleSense – 20 February, Online
- UX & Product Conference 2021 (The Big Debate) – 4 February, Online
2020
- Italian Agile Days 2020 – 13-14 November, Online
- Agile Business Day 2020 – 11-12 September, Online
- ProductCon – 27 May, Online
- Certified Scrum Product Owner® – 6-7 February, Milan, Italy
- Agile Venture Milano – 1 February, Milan, Italy
- Agile Business & Management Forum – 22 January, Milan, Italy
2019
- World Usability Day UNITO – 14 November, Turin, Italy
- 4T: Tech Transfer Think Tank – 4 October, Turin, Italy
- Italian Tech Week – 25-30 June, Turin, Italy
- Techstars Startup Week – 25-28 June, Turin, Italy
- Web Marketing Festival – 20-22 June, Rimini, Italy
- Digital Enterprise Show – 21-23 May, Madrid, Spain
- Agile Venture Bolzano – 10 May, Bolzano, Italy
- WordCamp Torino 2019 – 5-6 April, Turin, Italy
- CloudConf 2019 – 28 March, Turin, Italy
- CSSDay 2019 – 15 March, Faenza, Italy
- New Relic Certified Performance Pro – 29 January, Milan, Italy
2018
- Codemotion Milan 2018 – 30 November, Milan, Italy
- WordCamp Milano 2018 – 17 November, Milan, Italy
- Italian Agile Day – 10 November, Brescia, Italy
- World Usability Day Torino – 8 November, Turin, Italy
- Intersection – 2 October, Milan, Italy
- Web Marketing Festival – 21-23 June, Rimini, Italy
- WordCamp Torino 2018 – 6-7 April, Turin, Italy
- UX Masterclass – 22 March, Milan, Italy
- Torino Agile Conference – 3 February, Turin, Italy
2017
- WordCamp Milano 2017 – 18 November, Milan, Italy
- Codemotion Milan 2017 – 10-11 November, Milan, Italy
- Agile Business Day – 16 September, Venice, Italy
- Web Marketing Festival – 23-24 June, Rimini, Italy
- WordCamp Europe 2017 – 15-17 June, Paris, France
- TEDxCrocetta – “ReActions” – 10 June, Turin, Italy
- Co-organizzato WordCamp Torino – 7-8 April, Turin, Italy
2016
- Codemotion Milan 2016 – 25-26 November, Milan, Italy
- Velocity – 7-9 November, Amsterdam, The Netherlands
- WebPerfDays Amsterdam 2016 – 8 November, Amsterdam, The Netherlands
- WordCamp Milano 2016 – 21-22 October, Milan, Italy
- Web Marketing Festival – 8-9 July, Rimini, Italy
- WordCamp Europe 2016 – 24-26 June, Wien, Austria
- Co-organizzato WordCamp Torino 2016 – 1-2 April, Turin, Italy
2015
- TEDxCrocetta – “Embrace The Challenge” – 29 November, Turin, Italy
- Volontariato al WPDay – 13 November, Pordenone, Italy
- WordCamp Europe 2015 – 26-28 June, Seville, Spain
I often attend local Meetups, Creative Mornings Turin and other tech and design events in various Turin communities.
The Books I Read
Favourite Books
- Liminal Thinking: Create the Change You Want by Changing the Way You Think – Dave Gray
- Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
- Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (OKRs)
- Build Better Products: A Modern Approach to Building Successful User-Centered Products
- Make Time: How to Focus on What Matters Every Day
- Rework
- Remote: Office Not Required
- It Doesn’t Have to Be Crazy at Work
- Laws of UX
- Shape Up: Stop Running in Circles and Ship Work that Matters
- User Story Mapping: Discover the Whole Story, Build the Right Product
- You Have Too Much Shit
- What You Do Is Who You Are: How to Create Your Business Culture
- Indistractable: How to Control Your Attention and Choose Your Life
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
- Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (99U Book 2)
- Make Your Mark
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
- Going Responsive
- Sass for Web Designers
- Demystifying Public Speaking
- Inspired: How to Create Tech Products Customers Love – Marty Cagan
- Atomic Design
- Resilient Web Design
- Intercom on Product Management
- Intercom On Starting Up
- A Pocket Guide Building a device lab
- Design for Real Life
- Resilient Management
- Essentialism: The Disciplined Pursuit of Less – Greg McKeown
- Material World: A Global Family Portrait
- Learning Agile: Understanding Scrum, XP, Lean, and Kanban – Andrew Stellman, Jennifer Greene
- Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
- How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- La guerra nel team: Racconto sulle 5 disfunzioni del lavoro di squadra
- Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future – Ashlee Vance
- Outcomes Over Output: Why customer behavior is the key metric for business success
- Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations
- This Is Lean: Resolving the Efficiency Paradox
- Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
- Understanding Privacy
- You’re My Favorite Client
- Just Enough Research
- Design Is a Job
- Evidence-Guided: Creating High Impact Products in the Face of Uncertainty
- Fifty Quick Ideas to Improve Your User Stories
- Impact Mapping: Making a Big Impact with Software Products and Projects
- Agile Product Management with Scrum: Creating Products That Customers Love
- Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done
Mixed Books
- A Pocket Guide to Front-End Style Guides
- Surviving Change at Work
- Lizard Optimization: Unlock Product Growth By Engaging Long-Tail Users
- Everyday Information Architecture
- The Best of Lenny’s Newsletter: Volume 1
- Flexible Typesetting
- Going Offline
- Walden
- Le 7 regole per avere successo
- How to Talk So Kids Will Listen & Listen So Kids Will Talk – Adele Faber, Elaine Mazlish
- Set Boundaries, Find Peace: A Guide to Reclaiming Yourself
- The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves – Dan Ariely
- The Second World War: A Complete History – Martin Gilbert
- Touch Design for Mobile Interfaces
- Edward Burtynsky. L’uomo e la terra. Luci e ombre.
- Product Management for UX People: From Designing to Thriving in a Product World
- Deliberate Intervention: Using Policy and Design to Blunt the Harms of New Technology
- Conversational Design
- Team Mastery: From Good to Great Agile Teamwork
- Le parole sono finestre (oppure muri). Introduzione alla comunicazione nonviolenta
- The Strategy Activation Playbook
- The New CSS Layout
- Let my people go surfing. La filosofia di un imprenditore ribelle
- L’arte della guerra
- Crescere i bambini con la Comunicazione Nonviolenta
- Authentic communication. The practice of honest and careful communication – Alexei Ivanov, Sveta Shedina
- The Ameriguns – Gabriele Galimberti
- Click! How to Encourage Clicks Without Shady Tricks
- Responsible JavaScript
- SEO For Everyone
- Better Onboarding
- Sustainable Web Design
- Progressive Web Apps
- Leonardo da Vinci – Walter Isaacson
- Costituzione Italiana
- Design Systems: A practical guide to creating design languages for digital products
- Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (ProductLed Library Book 3)
- Epic Alignment
- Hiring Product Managers: Using Product EQ to go beyond culture and skills
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t – Simon Sinek
- HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
- The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
- Hieronymus Bosch: L’opera completa
- Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets – Nassim Nicholas Taleb
- Made in Dance, 1991-1999
- Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean and Agile Business Growth
- Accessibility for Everyone
- The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell
- Scandinavian Style at Home: A Room-by-Room Guide
- The Team That Managed Itself: A Story of Leadership
- L’unica regola è che non ci sono regole: Netflix e la cultura della reinvenzione
- “Surely You’re Joking, Mr. Feynman”: Adventures of a Curious Character – Richard P. Feynman
- What I Eat: Around the World in 80 Diets
- The Workshopper Playbook
- Escaping the Build Trap: How Effective Product Management Creates Real Value
- Fifty Quick Ideas To Improve Your Retrospectives
- 97 Things Every Scrum Practitioner Should Know: Collective Wisdom from the Experts
- The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
- The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
- Dust & Grooves: Adventures in Record Collecting
- Free-Range Kids: How to Raise Safe, Self-Reliant Children (Without Going Nuts With Worry)
- Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek
- 17 Anti-Procrastination Hacks: How to Stop Being Lazy, Overcome Procrastination, and Finally Get Stuff Done
- Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – Tim Brown
- Innovation Lab Excellence: Digital Transformation from Within
- The FINTECH Book: The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries – Susanne Chishti, Janos Barberis
- The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life – Mark Manson
- Management 3.0: Leading Agile Developers, Developing Agile Leaders – Jurgen Appelo
- Agile Estimating and Planning – Mike Cohn
- Dieci ragioni per cancellare subito i tuoi account social
- AI Superpowers: China, Silicon Valley, and the New World Order
- The New York Times Explorer Cities & Towns
- Minimal Film: The Cinematic World Reimagined through Graphic Design
- Practical Design Discovery
- Living in Information: Responsible Design for Digital Places
- Everything is Negotiable: How to Get the Best Deal Every Time – Gavin Kennedy
- The Growth Handbook
- The Innovator’s Solution: Creating and Sustaining Successful Growth
- JavaScript For Web Designers
- Alibaba: The House That Jack Ma Built
- Striking Thoughts: Bruce Lee’s Wisdom for Daily Living (The Bruce Lee Library) – Bruce Lee
- Practical SVG
- WTF?: What’s the Future and Why It’s Up to Us
- Product Mastery: From Good To Great Product Ownership
- A Practical Guide to Managing Web Projects
- Make Space: How to Set the Stage for Creative Collaboration
- The Elements of Content Strategy
- Content Strategy for Mobile
- Data-Informed Product Design
- Front-End Style Guides
- Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
- Le leggi della semplicità
- You Don’t Know JS: Up & Going
- User Experience Revolution (Smashing eBooks)
- The Ultimate Guide to Starting a Freelance Web Design Business
- The Ultimate Guide to Remote Work: How to Grow, Manage, and Work with Remote Teams (Zapier App Guides Book 3)
- Thinking in JavaScript
- Smashing Book #6: New Frontiers in Web Design
- Smashing Book 5: Real-Life Responsive Web Design – Part 2
- Smashing Book 5: Real-Life Responsive Web Design – Part 1
- The Smashing Book #4 – New Perspectives on Web Design
- Redesign The Web (The Smashing Book 3)
- The Smashing Book #2
- The Smashing Book #1
- Performance Optimization: Techniques And Strategies (Smashing eBooks)
- The Mobile Web Handbook
- The Mobile Book
- I Want To Hire You But Your Resume Sucks
- HumanKind
- GTD® Il metodo migliore per organizzare la tua vita
- Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
- Getting Real
- Come funziona Google (Italian Edition)
- Getting Paid Well To Do What You Love
- Freelancing for beginners – What Freelancers Need to Know when starting a Freelancing Business
- The Entrepreneurial Adventure: Is It For You?
- Digital Adaptation
- Designing for Touch
- Designing for Emotion
- The Conversation Company: Boost Your Business Through Culture, People and Social Media
- Connect The Dots: Strategies and Meditations On Self-education
- Come imparare una cosa al giorno e non invecchiare mai
- A Career On The Web: On The Road To Success (Smashing eBooks)
- Le 22 immutabili leggi del marketing. Se le ignorate, è a vostro rischio e pericolo!
- Style: Writing from the UnderGround
- Visions. Immagini dal mondo
- M.C. Escher: Grafica e Disegni
- Pop Art
- The Magic Mirror of M.C. Escher
- Startup Opportunities: Know When To Quit Your Day Job
- Essential: Essays by The Minimalists
- Git for Humans (A Book Apart #17)
- Responsive Design: Patterns & Principles
- Responsible Responsive Design
- Mobile First
- Do the Work
- Blind Spot
- Why We Fail: Learning From Experience Design Failures
- Hardboiled Web Design
- Nocturnal: Global Highflyers
- Wall and Piece
- USA on the Road (Insight Guides)
- You Only Live Once: A Lifetime of Experiences for the Explorer in All of Us
- Strengths Finder 2.0
- Poke the Box: When Was the Last Time You Did Something for the First Time?
- We Are All Weird: The Rise of Tribes and the End of Normal
- V Is for Vulnerable: Life Outside the Comfort Zone
- All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works—and Why Authenticity Is the Best Marketing of All
- Ignore Everybody: and 39 Other Keys to Creativity
- Tribes: We Need You to Lead Us
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
- Thinking With Type
- The $1 Prototype: A Modern Approach to Mobile UX Design and Rapid Innovation for
- Lean UX: Designing Great Products with Agile Teams
- Microinteractions: Designing with Details
- Time Is Money: The Business Value of Web Performance
- Badass: Making Users Awesome
- High Performance Mobile Web: Best Practices for Optimizing Mobile Web Apps
- Using WebPageTest: Web Performance Testing for Novices and Power Users
- Designing for Performance: Weighing Aesthetics and Speed
- Discussing Design: Improving Communication and Collaboration through Critique
- Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U)
- Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age
- Web Performance Daybook Volume 2
- Jamie‘s Italy
- Scarcity: The New Science of Having Less and How It Defines Our Lives
- The Year Without Pants: WordPress.com and the Future of Work
- Professional WordPress: Design and Development
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
- Business Model You: A One-Page Method For Reinventing Your CareerBusiness Model You: A One-Page Method For Reinventing Your Career
- Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
- Lean Websites: Because Web Performance Simply Matters
- The Shape of Design
- Responsive Web Design
- HTML5 for Web Designers
- The Joy of Less, A Minimalist Living Guide: How to Declutter, Organize, and Simplify Your Life
- Digging Into WordPress
- Essential Zen Habits: Mastering the Art of Change, Briefly
- Clients From Hell: A collection of anonymously-contributed client horror stories from designers
- The Leu Family’s Family Iron – Fabio Paleari
- Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail
- Subway Art
- Career Renegade: How to Make a Great Living Doing What You Love
- Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
- Steal Like an Artist: 10 Things Nobody Told You About Being Creative
- The Economics Book: Big Ideas Simply Explained
- The Philosophy Book: Big Ideas Simply Explained
- Practical Empathy: For Collaboration and Creativity in Your Work
- The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
- The 5 Elements of Effective Thinking
- On Bullshit
- How to Win Friends & Influence People
- Minimalism: Live a Meaningful Life
- Your Money: The Missing Manual
- This is Service Design Thinking: Basics, Tools, Cases
- Web Performance in Action: Building Faster Web Pages
- The Design of Everyday Things
- Delivering Happiness
- Learn Something Every Day
- The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World (Perigee Book.)
- Hooked: How to Build Habit-Forming Products
- Mobile Usability
- The Sketchnote Handbook: the illustrated guide to visual note taking
- Implementing Responsive Design: Building Sites for an Anywhere, Everywhere Web (Voices That Matter)
- 100 Things Every Designer Needs to Know About People
- Don’t Make Me Think: A Common Sense Approach to Web Usability
- Ed Emberley’s Drawing Book: Make a World
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
- Getting Unstuck: Break Free of the Plateau Effect
- Getting Things Done: The Art of Stress-Free Productivity
- Designing the Search Experience: The Information Architecture of Discovery
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
- Knowledge Is Beautiful: Impossible Ideas, Invisible Patterns, Hidden Connections—Visualized
- Information Is Beautiful
- Web Design Index 1-3
How May I Help You?
Do you have problems you need help with? Do you want to work together? Maybe you want to chat and need some advice…
Get in touch and let’s talk!